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IMARK is an e-learning initiative in agricultural information management developed by FAO and partner organizations.
photo The module describes a wide range of social media tools that enhance the ways in which information is created and published, and which provide the means to collaborate and share resources online. It also describes how to take advantage of those tools for more effective networking, collaboration and exchange of knowledge.

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Target Audience

Individuals and institutions working for sustainable development looking to social media in the development context as a means to connect geographically dispersed work teams, to strengthen coordination and knowledge sharing, and for creating opportunities for engagement, participation and skills sharing.

Module Content

Unit 1 - Social Media for development
This unit illustrates the basic concepts related to Web 2.0, social media, social networking and user generated content and describes their strategic value for an organization.
Lesson 1 - Introduction to Web 2.0 and Social Media
Lesson 2 - Social Networking Sites and Communities
Lesson 3 - Privacy, intellectual property and access to social media
Lesson 4 - Current Issues and New Ideas

Unit 2 – Social Media tools and services
This unit illustrates a wide range of social media tools and describes how they can be used strategically to more effectively collaborate and exchange knowledge.
Lesson 1 - Group productivity and collaboration tools
Lesson 2 - Hosted Services
Lesson 3 - Subscriptions, Feeds and Syndication
Lesson 4 - Tagging and Social Bookmarking
Lesson 5 - Blogging and Microblogging
Lesson 6 - Online video and image sharing
Lesson 7 - Podcasting and online radio


Each lesson includes online resources and several lessons provide a list of job aids. Learners can consult a glossary specific to the module, and search within the course materials for specific terms. A printable version of each lesson is also provided.


The Module curriculum was designed and developed by experts and institutions from an internationally widespread community.

The main contributors and authors are from the following Organizations:
Association for Progressive Communications (APC) Association for Progressive Communications (APC) GRET - A Solidarity and International Cooperation Association GRET - A Solidarity and International Cooperation Association
Food and Agriculture Organization of the United Nations (FAO) Food and Agriculture Organization of the United Nations (FAO) Sulá Batsú Sulá Batsú
Full Circle Associates Full Circle Associates

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